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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest news

30 Apr 2026

UK economic security at risk, says business group

The British Chambers of Commerce (BCC) has warned the government that the UK's economic security is at risk, and has urged it to prioritise security after ten years of geopolitical shocks.

Hot Topic

28 Apr 2026

Tourist tax threatens to wash out UK holidays

A look at visitor levies and their potential impact on the UK's tourism industry.