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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

Knowledge is power when it comes to customer satisfaction.

Effective networking checklist.

Simple tips for effective marketing.

Conducting a competitive analysis.

Turn complaints into outstanding service.

Do your sales staff spend more time on admin than sales?

Know what your customers want.

Sometimes you have to fire a bad customer.

Your customers won’t always tell you when they’re unhappy.

23 Sep 2021

The Institute of Directors (IoD) is urging the government to use the upcoming Budget to reduce the planned level of business tax rises.