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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

Knowledge is power when it comes to customer satisfaction.

Effective networking checklist.

Simple tips for effective marketing.

Conducting a competitive analysis.

Turn complaints into outstanding service.

Do your sales staff spend more time on admin than sales?

Know what your customers want.

Sometimes you have to fire a bad customer.

Your customers won’t always tell you when they’re unhappy.

29 Jul 2025

Statistics published by HMRC have revealed that Capital Gains Tax (CGT) revenue fell by 18% in the 2023/24 tax year.